NECO TOURISM ANSWERS 2020
(6a)
Tourism marketing is the collective name given to the various marketing strategies used by businesses within the tourism industry.
(6b)
(i) Apply storytelling on your social media posts.
(ii)Use augmented reality to offer memorable experiences.
(iii)Create valuable content and optimize your website for SEO.
(iv) Manage your reviews on TripAdvisor
(6c)
(i) Television:As long as many people watch television as leisure, it can be very effective as a medium of promoting tourist destination and activities. Potential customers spend the most attentive time in front of the TV.
(ii) Print media: Print media advertising uses media which are printed in sending out its messages about the product or service being advertised to prospective customers, present consumers and other businesses which may be interested in the product or service offered.
(iii)Newspapers:Those who wish to advertise in the newspapers are able to select from a broad range of newspapers.
(iv)Magazines; Magazines allow marketers to reach readers in different market segments. Magazines often are published for various social groupings in mind.
(v)Journals;These are newspapers and magazines which specialize in publishing topics in a particular subject. Usually, journals are highly professional in what they publish as well as how they publish it
(4a)
Tour operator is an organization, firm, or company who buys individual travel components, separately from their suppliers and combines them into a package tour, which is sold with their own price tag to the public directly or through middlemen. In other words is one who has the responsibility of putting the tour ingredients together, marketing it, making reservations and handling actual operation.
(4b)
(i)A tour operator is an organization, firm, or person who is responsible for the actual arrangement of transport and accommodation facilities on any tour or vacations.
(ii)They are also responsible for operating and providing vacation through contracting, booking, and packaging together of the various components of the tour such as hotel, transportation, meals, guides, optional tours, and sometimes flights.
(iii)tour operator is like a service provider, providing the most convenient option for tourists to stay, visit, as well as leave from the city. In other words tour operator owns a high volume of travel services across carriers, services, and accommodation.
(4c)
(i)Plan and sell transportations, accommodations, insurance and other travel services
(ii)Cooperate with clients to determine their needs and advise them appropriate destination, modes of transportations, travel dates, costs and accommodations
(iii)Provide relevant information, brochures and publications (guides, local customs, maps, regulations, events etc) to travelers
(3a)
(i) Afan National Festival.
(ii) Agila Social and Economic Carnival.
(iii) Annang Festival of Art and Culture.
(iv) Argungu Fishing Festival.
(3b)
(i) Nok culture of Kaduna state
(ii) Dye Pits of kano state
(iii) Esie stone sculptures
(iv) Mbari Art of Imo state
(3c)
(i) the influence of modernization, Christianity, commerce, civilization, change, development, looting, and antiquarians, among others.
(ii)The government developmental projects which destroy cultural heritages, conflicts and social change in nigeria as a hole.
(iii)the Social change implies an alteration, modification or shift in behavior also cause the challenge in cultural heritage.
(iv)the religious zealots who burn cultural objects in the name of deliverance.
