WEAC 2021 MARKETING SYLLABUS

The syllabus is to guide you on the topics from which WEAC questions will directly come…
? introduction to marketing
? Marketing concepts
? Marketing mix and marketing environment
?Products
?Markets
? Consumer and organizational behavior
? Marketing planning and research
? Pricing
? Advertising
? Sales promotion
? Merchandising
? Distribution
? Transportation
? Warehousing
? Market unions and facilitators
? International marketing
?ICT in marketing
? Entrepreneurship in marketing
Please read the sub-topics under this topic.