WAEC MARKETING ANSWERS 2020 CONFIRMED

Do well to confirmed each answers before proceeding, more updates will be posted here good luck

1a)
(Pick any 6)
(i) Newspaper.
(ii) magazine.
(iii) Radio.
(iv) Television/
(v) Online (internet).
(vi) Bill board.
(vii) Mobile advertisement.

(6b)
(i)Organizational Factors
(ii)Inter-personal factors
(iii)Individual buyers characteristics/individual factors: I

(ii)Organizational Factors: Organizational factors are internal factor affecting buying decision. Every purchasing organization has certain objectives and goals, well accepted producer and system for purchasing, and an appropriate organizational structure. These factors directly and indirectly influence its purchase decision.

(ii)Inter-personal factors: Industrial buying decisions are normally collective and also as per the procedures decided. The buying center involves several individuals with different formal authority, status and persuasiveness. Buying center consists of individuals of the organization concerned with purchase decision process. They share the risk arising out of it. They also have a common goal.

(iii)Individual buyers characteristics/individual factors: In the final analysis, individual factors play an important role in buying decision. The other factors (environmental, organizational, etc.) are important but individuals concerned with purchase decision are equally important. A supplier needs to have complete details of all individuals involved in the purchase decision process.

MARKETING ANSWERS

(1ai)
(i) Television
(ii) Radio
(iii) Newspaper
(iv) Billboard
(v) Magazine
(vi) Cinema

(1b)
(i) It provides an edge for the company’s product in the competitive market
(iii) It boosts the business image of the company and strengthen the quality of its brand
(iv) It stimulates the company’s sales thereby increasing profit

(1c)
(i) Nature of the product
(ii) Cost of the service
(iii) Speed of Transport
(iv) Safety and security of the produce

(2ai)
Primary products are goods that are available from cultivating raw materials without a manufacturing process while secondary products are Product processed from raw materials.

(2aii)
Market Facilitators provides consultancy
services in the selection and implementation of the best financial strategy. While Market Union is the coming together of various traders
who sell similar. commodities or products in a particular market to advance and protect the. interests of its members.
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(5a)
(i) Name of product
(ii) Expiry date
(iii) Ingredients
(iv) Weight
(v) Manufacturer’s contact details
(vi) Direction/Instruction for usage

(5b)
(i) It gets consumer attention quickly
(ii) It helps for brand recognition
(iii) It creates a unique identity of the product

(5c)
(i) It reaches a wide audience
(ii) It grabs attention by combining sight and sound
(iii) It allow advertisers to create a long lasting and memorable brand and corporate image
(iv) It generate emotional responses from the viewer thereby increasing viewer trust for the product

(6a)
(i)Consumer buying is where the final consumer buys goods and services for the personal consumption. While organizational buying involves purchasing goods and services to produce another good with the intention of reselling it.

(ii)Decision usually made by individuals while organization decision frequently made by several people

(iii)individual purchase may make quick decision while organization purchase may engage in lengthy decision process

(iv)consumers purchase for individual or house hold consumption while organization purchase made for some purpose other than personal consumption.

(6b)
(i)Organizational Factors
(ii)Inter-personal factors
(iii)Individual buyers characteristics/individual factors: I

(ii)Organizational Factors: Organizational factors are internal factor affecting buying decision. Every purchasing organization has certain objectives and goals, well accepted producer and system for purchasing, and an appropriate organizational structure. These factors directly and indirectly influence its purchase decision.

(ii)Inter-personal factors: Industrial buying decisions are normally collective and also as per the procedures decided. The buying center involves several individuals with different formal authority, status and persuasiveness. Buying center consists of individuals of the organization concerned with purchase decision process. They share the risk arising out of it. They also have a common goal.

(iii)Individual buyers characteristics/individual factors: In the final analysis, individual factors play an important role in buying decision. The other factors (environmental, organizational, etc.) are important but individuals concerned with purchase decision are equally important. A supplier needs to have complete details of all individuals involved in the purchase decision process.