Tag: neco marketing questions and answers

NECO MARKETING ANSWERS 2020 Here is the Marketing answers for 2020, please keep refreshing for more updates as we will keep updating it with more answers, please share to your friends. good luck. (1a) (i) Newspaper. (ii) magazine. (iii) Radio. (iv) Television (v) Online (internet). (vi) Bill board. (1b) (i)introduces the product the company in the market, (ii)expansion of the market of the company, (iii)increased sales off the company, (1c) (i)Cost of Service (ii)Speed of Transport (iii)Flexibility (iv)Regularity of Service (6a) (i)Consumer buying is where the final consumer buys goods and services for the personal consumption. While organizational buying involves purchasing goods and services to produce another good with the intention of reselling it. (ii)Decision usually made by individuals while organization decision frequently made by several people (iii)individual purchase may make quick decision while organization purchase may engage in lengthy decision process (iv)consumers purchase for individual or house hold consumption while organization purchase made for some purpose other than personal consumption. (6b) (i)Organizational Factors (ii)Inter-personal factors (iii)Individual buyers characteristics/individual factors: I (ii)Organizational Factors: Organizational factors are internal factor affecting buying decision. Every purchasing organization has certain objectives and goals, well accepted producer and system for purchasing, and an appropriate organizational structure. These factors directly and indirectly influence its purchase decision. (ii)Inter-personal factors: Industrial buying decisions are normally collective and also as per the procedures decided. The buying center involves several individuals with different formal authority, status and persuasiveness. Buying center consists of individuals of the organization concerned with purchase decision process. They share the risk arising out of it. They also have a common goal. (iii)Individual buyers characteristics/individual factors: In the final analysis, individual factors play an important role in buying decision. The other factors (environmental, organizational, etc.) are important but individuals concerned with purchase decision are equally important. A supplier needs to have complete details of all individuals involved in the purchase decision process.